Why we do what we do and how

Why we do what we do and how


I am Ramm, the founder of SafestDoctors.com.

We provide private intelligence in healthcare for the sophisticated (i.e. for the discerning, typically the high-net-worth individuals and ultra-HNIs, and their families).

Our reports are typically based on insights from the scientific literature as well as doctors, researchers, scientists or consumers.

We don't offer medical advice.

We don't offer legal advice.

We don't offer financial advice.

We are so paranoid about doing no such thing that our offering is called 'Ask-Your-Doctor' Protocol(s).

It's amazing what you as a patient can accomplish by asking the right question, and sharing the right information at the right time.

We are humbled that we can enable patients do that just by providing information for information, education or entertainment purposes only.


Nutso, Earth's first evidence-based comics is our subscription-based entertainment offering that, inspired by evidence-based medicine, cites its sources of inspiration.

When you subscribe to the free plan, we get to entertain you that may make you go 'hmmm'.

When you subscribe to the paid plan, we get to entertain you that may make you go 'wow'.

When you refer us to your friends and family, you may make us go nutso.

So please do come for the entertainment, and certainly stay for the sources that inspired them.

Why we do what we do

Articulated here.

Culture informs Strategy.

Inspired by the 'build in public' movement, here's our thinking and approach.

People in the Software-as-a-Service community are pretty much attuned to the fact that the Customer Success metric πŸ₯‡ is the true driver of retention, marketing and sales metrics.

What this means is that we begin at the end of the virtuous cycle (or end of the funnel if you will) where we focus on ensuring the product delivers value to an initial set of clients.

At this pre-product-market fit stage we seek to establish the Customer Success metric πŸ₯‡ for this product (Nutso), measure it, and only upon it's success help the same inform our marketing πŸ’—and sales πŸ’΅ efforts.

So please remember to rate each post, and give qualitative feedback on what worked and didn't in any of the posts that you deem fit.


A few in-depth programs on IQ, Pregnancy, and Emergency Preparedness to name a few are in the works. You can explore and signup to the waitlist here.

Too much information

If you happen to be a startup nerd, the below details may interest you.

Metrics that Matter by Priority 𝌣

  1. North Star/Customer Success (CS) Metric: Net Promoter ScoreπŸ₯‡ for each post is the subtraction of the percentage of Detractors from the percentage of Promoters. For example, if 10% of respondents are Detractors, 20% are Passives and 70% are Promoters, our NPS score would be 70-10 = 60. This should help us know who's likely to be our vocal advocates.
  2. Growth Metric: Ratio of Referrals received (word-of-mouth πŸ’— channel) to total Promoters for each post. (K factor?). This should help us know who are our vocal advocates.
  3. Sales Metric: Ratio of Paying Customers to Referrals received πŸ’΅. This should help us know the direct impact of our vocal advocates.
  4. Those on free plans who rate the free posts an NPS of 8 or above will be invited to be a part of our affiliate program.

North Star/Customer Success (CS) Metric:

Wherever a post fails to get an NPS score of 8 or higher (scale 1 to 10), or fails to garner word-of-mouth traffic, we will seek to understand the gap and address them until those dual objectives are met.

This requires an engaged community of early customers who will take the time to click on the rating scale that may hardly take a few seconds

Blog's are typically used as an organic means of establishing authority and generating leads for the long term, and are often free.

We agree, and hope to always have a few posts accessible to members on the free plan.

To be continued.